Copyright © Inderes 2011 - present. All rights reserved.
  • Latest
  • Markets
    • Morning Review
    • Stock Comparison
    • Financial Calendar
    • Dividends Calendar
    • Research
    • Articles
    • Insider Transactions
  • inderesTV
  • Portfolio
  • Forum
  • Premium
  • Femme
  • Learn
    • Investing School
    • Q&A
    • Analysis School
  • About Us
    • Our Coverage
    • Team

You seem to be using a wider screen, would you like to enable a wider viewing experience on this page?

Rapala: Interview with the new CEO

By Thomas WesterholmAnalyst
Rapala VMC

Rapala's new CEO Cyrille Viellard introduces himself and talks about Rapala's strategy and direction in an interview with analyst Thomas Westerholm.

Topics:
00:00 Introduction
00:28 Introduction of the new CEO
03:37 Work experience and the fishing industry
07:48 Management style
11:43 Key focus areas of the strategy and Rapala's direction
18:18 View about the growth
20:22 The future of the Rapala brand
24:56 Rapala's brand portfolio
29:15 International sales
33:14 Success in the Asian markets
34:50 The effects of the trade war on Rapala
40:28 A large proportion of fishing accessories to the United States comes from outside the country
43:05 What is the new CEO most excited about?

Kesko: Finnish retail sector pioneer
18.06.2025 klo 16.47 Kesko
Aiforia Technologies: Valuable reference in France
17.06.2025 klo 16.34 Aiforia Technologies
Rusta, Webcast, Q4'24/25
17.06.2025 klo 10.00 Rusta
What to look for in a Consumer Goods Company? | Consumer Goods Night June 9, 2025
16.06.2025 klo 14.30 Marimekko
Marimekko as an Investment | Consumer Goods Night June 9, 2025
12.06.2025 klo 12.30 Marimekko
View all videos
Find us on social media
  • Inderes Forum
  • Youtube
  • Facebook
  • Instagram
  • X (Twitter)
  • Tiktok
  • Linkedin
Get in touch
  • info@inderes.fi
  • +358 10 219 4690
  • Porkkalankatu 5
    00180 Helsinki
Inderes
  • About us
  • Our team
  • Careers
  • Inderes as an investment
  • Services for listed companies
Our platform
  • FAQ
  • Terms of service
  • Privacy policy
  • Disclaimer
Inderes’ Disclaimer can be found here. Detailed information about each share actively monitored by Inderes is available on the company-specific pages on Inderes’ website. © Inderes Oyj. All rights reserved.